SimplePractice is a practice management platform with a website builder included in its plans.13 Daylight is for the website and visibility side: the site, Google Business Profile, directories and AI answers.410 If you want a quick baseline before choosing, start with the free report on how your practice shows up online.
What is the difference between Daylight and SimplePractice for a therapy website?
SimplePractice is better if you want a website bundled with your EHR; Daylight is better if your main goal is getting found on Google, in directories and in AI answers, with a website built around that work.14
SimplePractice describes its website builder as part of its practice platform and says it integrates with the EHR, Client Portal and Therapy Finder.1 Daylight describes its work as making your practice easy for Google and AI assistants to understand, with pages, structured data, a Google Business Profile, directories and monthly checks.4
“You can build and manage your own professional practice website right from your SimplePractice account with our website builder for therapists, without any coding knowledge or technical expertise.”
The practical choice is simple. If your website should live inside the same system as scheduling, notes, telehealth and billing, SimplePractice is the closer fit because its public FAQ lists those practice management features.3 If your website decision is mostly about local search, Google Maps, directory consistency and AI answers, Daylight is the closer fit because those checks are part of the service.456
| Question | SimplePractice | Daylight |
|---|---|---|
| What is the main search work stated? | SimplePractice says the site is optimized for SEO and online marketing, with editable page title and description.1 | Daylight plans pages from local search research and adds structured data, a sitemap and AI-readable summaries.4 |
| What is checked after launch? | Not stated on their site. | About once a month, Daylight checks the website, Google Business Profile, directories, searches and AI answers.7 |
| What is the website tied to? | Your SimplePractice account, EHR, Client Portal and Therapy Finder.1 | Your site, Google Business Profile, directories, search checks and AI answer checks.4 |
| Who builds it? | You build and manage it from your account.1 | Daylight builds a preview from what is already online, and you can review it before paying.14 |
Is SimplePractice good for SEO?
SimplePractice says its website builder is optimized for SEO and online marketing, mobile-optimized, and lets you edit the page title and page description.1 Its pages don’t describe Google Business Profile work, directory cleanup outside Therapy Finder, or work on AI answers.
For a therapy practice, search work usually means more than a home page. A strong local site has pages for the concerns you treat, pages for the areas or states you serve, accurate page titles, useful descriptions, consistent name-address-phone facts and a Google Business Profile.
SimplePractice states that its website settings include a custom domain or SimplePractice domain, page title editing and page description customization.1 It also states that Therapy Finder directs clients to your website and can be published from your SimplePractice account.1
Daylight states that it creates clear pages for each service or treatment and each area served, writes page titles and descriptions for client searches, adds structured data, welcomes AI assistants, creates an llms.txt summary and checks AI answers.4 It also checks the Google Business Profile and writes the description, categories and services.5
“Online reviews and ratings are used by some service users to inform choice of provider or treatment while providers tend to be concerned about the validity and representativeness of feedback.”
Directories and reviews matter because clients do not judge a therapist from one page alone. A peer-reviewed scoping review found that online reviews and ratings are used by some people to inform provider or treatment choice, while providers worry about validity and representativeness.18
Figure 1. Visibility checks passed by therapy practice websites
Show the numbers
| Practices passing check (% of practices) | |
|---|---|
| Useful search-result description | 83.6% |
| Structured data for practice | 73.5% |
| Page for each condition | 70.5% |
| Page for each area | 69.2% |
| Town or area in title | 68.5% |
| Condition in title | 57.5% |
| Insurance plans named | 54.2% |
| Session fee stated | 39.3% |
| Fast on a phone | 34.3% |
| Online booking | 11.9% |
| Accepting new clients stated | 11.4% |
| Reply time stated | 5.5% |
In Daylight’s October 2026 scan of 227 US therapy practices, 70.5% (n=217) had a separate page for each condition they treat, 69.2% (n=117) had a page for each area they serve, and 34.3% (n=216) had a website that loads fast on a phone.16 The sample came from Google’s top 20 results in 16 US metro areas, so these figures likely describe practices that are easier to find than average.16
Daylight’s help page says Google usually takes a few weeks to notice changes and a few months for them to show fully.4 Nobody can promise a particular spot in Google or an AI answer.4
What should you check before you decide?
A worked check beats a vague website review. Search for “anxiety therapist in [your town],” “couples counseling in [your town]” and your own name, then compare what Google, Maps, Psychology Today and an AI assistant say about you.
- Can a client find a page for the concern they searched, rather than only your home page?
- Does the page title name the concern and the town or area?
- Does your Google Business Profile use your real-world business name, category, address or service area and hours?
- Do Psychology Today and other profiles point to the same website and show the same phone number?
- Does the site say session fee, insurance, availability, license states and how to book?
- Does the site load quickly on a phone?
Google’s Business Profile rules say the business name should reflect the real-world name used on your storefront, website, stationery and by customers.19 Google also says businesses should use an accurate address or service area and choose the fewest categories needed to describe the core business.19
In Daylight’s October 2026 scan of 227 US therapy practices, 39.3% (n=219) stated their session fee, 54.2% (n=216) named accepted insurance plans, 11.4% (n=219) said whether they were accepting new clients, and 5.5% (n=219) said how quickly they reply to enquiries.16
If you want to see those checks on your own practice, use the free report on how your practice shows up online. If you already know you want the website and visibility work handled together, read How Daylight works and Daylight pricing.
How do SimplePractice and Daylight websites differ in design?
SimplePractice gives you a self-managed site with sections, colors, styling, photos, text and links; Daylight draws a design for your practice from your words, photos, logo and colors, and says it is never picked from a template.18
SimplePractice says you can add and remove sections, choose color schemes and styling, upload photos and images, edit text and descriptions, add links, and preview the site before publishing.1 It also says the site is pre-populated with information already in your SimplePractice account.1
Daylight says your site gets its own design, drawn from your words, photos, logo and colors, and that two home page designs are drawn before the stronger one is kept.8 It says the design is checked on a phone and a computer screen, with text contrast and a fast page structure also checked.8
“Patients are increasingly using the internet to access information on health care and services, as well as writing reviews of their own experiences.”
The look of the website is one part of a broader online judgment. A peer-reviewed essay on patient opinion websites notes that people use the internet to access health care information and services, and that they also write reviews of their experiences.17
| Design point | SimplePractice | Daylight |
|---|---|---|
| Starting material | Information already in your SimplePractice account can pre-populate the site.1 | The current site and listings are read first: words, photos, logo and colors.8 |
| Visual controls | You can choose color schemes and styling, upload photos and edit sections.1 | Colors and fonts can change across the whole site; home and About sections can be moved or removed.9 |
| Template statement | Not stated on their site. | Daylight says the design is drawn for the business and never picked from a template.8 |
| Phone check | SimplePractice says the website is mobile-optimized.1 | Daylight says the layout is checked on a phone and a computer screen.8 |
SimplePractice pricing
As of October 2026, SimplePractice solo plans are Starter at $49/month, Essential at $79/month and Plus at $99/month, with the website builder included at no added cost; Daylight is $5 for the first month, then $39/month.1210
SimplePractice’s October 2026 pricing page shows a 50% off offer for the first three months if you begin a paid account in 7 days, then the standard monthly price applies.2 The page lists Starter at $49/month, Essential at $79/month and Plus at $99/month for solo practices.2
SimplePractice’s FAQ says you can change or cancel your plan anytime and that there are no contracts, setup fees, upfront fees or cancellation fees.3 The same FAQ says there is an annual $20 fee for AMA CPT codes, billed yearly in December.3
Daylight costs $5 for the first month, then $39/month, with the same price for a new website and the plan where you keep your current website.1011 Daylight says the price includes your website, Google Business Profile, directory and listing profiles, what AI assistants say about you, and a monthly check.10
Figure 2. First-year subscription cost, with SimplePractice’s stated $20 annual AMA CPT fee
Show the numbers
| First-year cost ($ in first year) | |
|---|---|
| Daylight | $434 |
| SimplePractice Starter | $534.5 |
| SimplePractice Essential | $849.5 |
| SimplePractice Plus | $1,059.5 |
| Cost item | SimplePractice | Daylight |
|---|---|---|
| Lowest listed monthly price after offer | $49/month for Starter as of October 2026.2 | $39/month after the first month.10 |
| First month | $24.50/month for 3 months under the Starter offer, then $49/month.2 | $5 for the first month.10 |
| Website charge | Included at no added cost with all plans.1 | Included in the $5 first month, then $39/month price.10 |
| Setup fees | No setup fees, according to SimplePractice’s FAQ.3 | Not stated in Daylight pricing help.10 |
| Canceling | SimplePractice says you can change or cancel anytime.3 | Daylight says you can cancel anytime in Settings.1012 |
How hard is it to change the website?
Both SimplePractice and Daylight support website changes without coding; SimplePractice has you build and manage the site inside your account, while Daylight lets you type a plain-language request, point at the part you mean, or edit the site yourself.113
SimplePractice says the site is simple to set up, can be created in minutes, and syncs changes to practice details across your website and Client Portal.1 It also says you can make changes and updates as often as needed, with no setup fees or hidden charges for the website builder.1
Daylight says you open Your website and type what you want changed, such as “make the headline warmer,” or click Edit to change words, photos and sections yourself.13 It says every change is saved, can be undone, and self-edits are free.13
| If you want this | Closer fit | Why |
|---|---|---|
| Edit inside your EHR | SimplePractice | The website builder sits in your SimplePractice account and uses information already there.1 |
| Ask for changes in plain words | Daylight | The editor accepts plain-language change requests and can use Point at to mark the part you mean.13 |
| Keep your current website | Daylight | Daylight writes titles, wording and new pages to paste into your existing builder, while still checking Google, directories and AI answers.11 |
Domain work is another practical difference. SimplePractice says you can set up a custom domain or publish instantly with a SimplePractice domain.1 Daylight says you can connect your address through Launch, sign in to the company where you bought it, approve the change, and your email keeps working.15
SimplePractice alternatives: who fits which
SimplePractice fits clinicians who want a website bundled with practice management; Daylight fits clinicians who already have admin software or mainly need their website, Google Business Profile, directories and AI answer presence fixed.34
Choose SimplePractice if the website is one part of a larger operations decision. Its FAQ lists telehealth, secure messaging, paperless intake forms, progress notes, insurance claim e-filing, a Client Portal, online appointment requests, payment processing and appointment reminders.3
Choose Daylight if the EHR is already settled and the main question is how clients find you. Daylight’s help page says the work includes client search research, pages for what you do and where, structured data, Google Business Profile work, directory profiles, AI assistants and monthly checks.4
| Your situation | Closer fit | Why |
|---|---|---|
| You are starting a practice and still need EHR basics. | SimplePractice | Its public FAQ lists scheduling-related, clinical, billing and portal features.3 |
| You already use an EHR and only need a site that gets found. | Daylight | Daylight’s work is the site, Google Business Profile, directories, AI answers and monthly checks.410 |
| You want a HIPAA-compliant website tied to secure intake forms. | SimplePractice | SimplePractice says its website builder is HIPAA-compliant and includes secure intake forms and contract options.1 |
| You practice online across one or more states and need the website and listings to state where you can see clients. | Daylight | Daylight states that online states can get their own pages, online-only practices rely more on the website and directories, and directory profiles are checked.456 |
| You want to keep your current site but fix search basics. | Daylight | Daylight’s Keep my current website plan writes titles, wording and new pages to paste into your current builder.11 |
If you list telehealth across states, make the states you serve clear and check your licensing board rules before you publish. In Daylight’s October 2026 scan of 227 US therapy practices, 58.9% (n=219) stated which states they are licensed to see clients in.16
Key takeaways
- SimplePractice is a practice management platform with a website builder included in all plans, according to its website builder page.1
- Daylight is a website and visibility service that includes the site, Google Business Profile, directories, AI answer checks and monthly checks.410
- SimplePractice’s lowest solo plan is $49/month after the October 2026 introductory offer; Daylight is $5 for the first month, then $39/month.210
- SimplePractice is stronger if you want the website inside the same system as Client Portal, telehealth, forms, notes and billing features.3
- Daylight is stronger if the main gap is being found for services, locations, Google Maps, directories and AI answers.456
- Check your own search results before deciding, because the right choice depends on whether your gap is admin, design, search visibility or ongoing upkeep.
Frequently asked questions
Is the SimplePractice website builder free?
Can I use a SimplePractice website with my own domain?
Is the SimplePractice Client Portal part of the website?
Can Daylight replace SimplePractice for notes, billing or telehealth?
How we researched this
Prices are as of October 2026. First-year totals use 12 months of subscription fees: Daylight’s $5 first month for a first subscription plus 11 months at $39; SimplePractice’s 50% off first three months offer, assuming a paid account begins within seven days, plus nine months at the standard monthly price and the stated $20 annual AMA CPT fee. New domains, sales tax and optional add-ons are excluded. Daylight’s October 2026 visibility scan covered 227 US therapy practices found in Google’s top 20 results across 16 metro areas, so the sample leans toward practices that are already easier to find than average.
This comparison is written by Daylight, one of the two products compared. Every fact about SimplePractice links to the page of theirs it comes from. If something here is out of date or wrong, write to hello@dylt.ai and we'll correct it.
References
- SimplePractice. HIPAA-Compliant Website Builder. SimplePractice, 2026. simplepractice.com (read October 28, 2026) ↩
- SimplePractice. SimplePractice EHR Pricing and Plans. SimplePractice, 2026. simplepractice.com (read October 28, 2026) ↩
- SimplePractice. Frequently Asked Questions (FAQs). SimplePractice, 2026. simplepractice.com (read October 28, 2026) ↩
- Daylight. How do you help me show up on Google and in AI answers?. Daylight help center, 2026. dylt.ai ↩
- Daylight. How do you help with my Google listing?. Daylight help center, 2026. dylt.ai ↩
- Daylight. What do I need to do on directories and listing sites?. Daylight help center, 2026. dylt.ai ↩
- Daylight. What is the monthly check?. Daylight help center, 2026. dylt.ai ↩
- Daylight. How is my website designed?. Daylight help center, 2026. dylt.ai ↩
- Daylight. What can I change about how my site looks?. Daylight help center, 2026. dylt.ai ↩
- Daylight. How much does Daylight cost?. Daylight help center, 2026. dylt.ai ↩
- Daylight. Should I get a new website or keep my own?. Daylight help center, 2026. dylt.ai ↩
- Daylight. How do I cancel?. Daylight help center, 2026. dylt.ai ↩
- Daylight. How do I change something on my website?. Daylight help center, 2026. dylt.ai ↩
- Daylight. How do I get my free report?. Daylight help center, 2026. dylt.ai ↩
- Daylight. How do I put my site on my own web address?. Daylight help center, 2026. dylt.ai ↩
- Daylight. Daylight practice visibility study, October 2026. Daylight research, 2026. dylt.ai ↩
- Lisa J. Trigg. Patients’ opinions of health care providers for supporting choice and quality improvement. Journal of Health Services Research & Policy, 2010. doi:10.1258/jhsrp.2010.010010 ↩
- Anne-Marie R. Boylan, Veronika Williams, john a. powell. Online patient feedback: a scoping review and stakeholder consultation to guide health policy. Journal of Health Services Research & Policy, 2019. doi:10.1177/1355819619870837 ↩
- Google. Guidelines for representing your business on Google - Google Business Profile Help. Google. support.google.com ↩