How is my website designed?
Updated October 28, 2026
The short answer
Your site gets a design of its own, drawn for your business from your own words, photos, logo and colours, never picked from a template. Two designs are drawn and the stronger one is kept, then it's checked on a phone and a computer screen before you see it.
Made for your business, not picked from a template
We read your current site and listings first: your words, your photos, your logo and the colours you already use. Your design is drawn from those, so it looks like your business rather than a theme other businesses also have.
Each design is also checked against the ones we've made recently, so your site doesn't open the same way as another business's.
Two designs, the stronger one kept
For your home page, two designs are drawn and compared side by side, and the stronger one is kept. If you don't have a photo that suits the first screen, we make a picture for it in your site's style, and you can swap in one of your own at any time.
Checked before you see it
- On a phone and a computer screen: the layout is checked at both sizes, including that your headline fits on the first screen, that the first screen has a picture, and that nothing covers the words.
- Readable: text colours are set against their backgrounds so they stay easy to read.
- Fast: simple pages with no tracking scripts, so they load quickly on a phone.
Yours to change
You see your site before you pay anything, and you can change it whenever you like by asking in plain words or editing it yourself. What you can change about how it looks.
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