Blog / Research
Daylight practice visibility study, October 2026
By Daylight Editorial Team · Collected · 227 practices
Daylight's scanner checked the websites, Google Business Profiles and directory listings of 227 US therapy practices (therapists, counselors and psychologists in private practice) found in Google's top 20 results for "therapist", "counseling", "LCSW private practice" and "psychologist private practice" in 16 US metro areas (New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Diego, Dallas, Austin, Denver, Seattle, Boston, Atlanta, Minneapolis, Portland, Nashville). Each figure is the share of practices that pass a check, among practices where it could be judged. Because the sample comes from Google's first two pages, it leans towards practices that are already easier to find than average.
Figure 1. What US therapy practices get right online
Show the numbers
| Practices (% of practices) | |
|---|---|
| Allow AI assistants' crawlers to read the website | 99.5% |
| Of practices with a Google Business Profile, have at least a few reviews | 87% |
| Have a Google Business Profile we could find | 84.6% |
| Have a search-result description of a useful length | 83.6% |
| Of practices with a Google Business Profile, have photos on it | 80.7% |
| Show the same name, phone and address across the web | 76.2% |
| Show a picture when their link is shared | 74.4% |
| Describe the practice in structured data that search engines and AI assistants can read | 73.5% |
| Have a separate page for each condition they treat | 70.5% |
| Have a page for each area they serve | 69.2% |
| Name their town or area in the page title Google shows | 68.5% |
| State which states they are licensed to see clients in | 58.9% |
| Name what they treat in the page title Google shows | 57.5% |
| Name the insurance plans they accept on the website | 54.2% |
| Show the clinician's credentials | 44.3% |
| Found on Psychology Today by our directory search | 40.5% |
| State their session fee on the website | 39.3% |
| Have a website that loads fast on a phone | 34.3% |
| Have an FAQ on the website | 15.1% |
| Let clients book online | 11.9% |
| Say whether they are accepting new clients | 11.4% |
| Mark up their FAQ as structured data | 9.6% |
| Say how quickly they reply to enquiries | 5.5% |
| Offer a free consultation that can be booked | 4.1% |
Every figure
| Measure | Value | Practices |
|---|---|---|
| Have a separate page for each condition they treat (% of practices) | 70.5% | 217 |
| Have a page for each area they serve (% of practices) | 69.2% | 117 |
| State their session fee on the website (% of practices) | 39.3% | 219 |
| Name the insurance plans they accept on the website (% of practices) | 54.2% | 216 |
| Say whether they are accepting new clients (% of practices) | 11.4% | 219 |
| Offer a free consultation that can be booked (% of practices) | 4.1% | 219 |
| Let clients book online (% of practices) | 11.9% | 219 |
| Say how quickly they reply to enquiries (% of practices) | 5.5% | 219 |
| State which states they are licensed to see clients in (% of practices) | 58.9% | 219 |
| Show the clinician's credentials (% of practices) | 44.3% | 219 |
| Have an FAQ on the website (% of practices) | 15.1% | 219 |
| Describe the practice in structured data that search engines and AI assistants can read (% of practices) | 73.5% | 219 |
| Mark up their FAQ as structured data (% of practices) | 9.6% | 219 |
| Allow AI assistants' crawlers to read the website (% of practices) | 99.5% | 219 |
| Have a website that loads fast on a phone (% of practices) | 34.3% | 216 |
| Name what they treat in the page title Google shows (% of practices) | 57.5% | 219 |
| Name their town or area in the page title Google shows (% of practices) | 68.5% | 219 |
| Have a search-result description of a useful length (% of practices) | 83.6% | 219 |
| Show a picture when their link is shared (% of practices) | 74.4% | 219 |
| Of practices with a Google Business Profile, have photos on it (% of practices) | 80.7% | 192 |
| Of practices with a Google Business Profile, have at least a few reviews (% of practices) | 87% | 192 |
| Show the same name, phone and address across the web (% of practices) | 76.2% | 227 |
| Median Daylight practice visibility score (0-100) | 63 points | 227 |
| Found on Psychology Today by our directory search (% of practices) | 40.5% | 227 |
| Have a Google Business Profile we could find (% of practices) | 84.6% | 227 |
| Solo practices in the sample (% of practices) | 11% | 227 |
Using these figures
You're welcome to quote them with a link to this page. We only report totals across practices; no individual practice is named or identifiable. Questions about the method go to the editorial team via our editorial standards page.