This comparison is for therapists, counselors, psychologists and prescribers choosing between SimplePractice and TherapyNotes for a small private practice. It puts visibility first because software only helps growth if the right clients can find and understand you before they reach your portal.
If you need an EHR with a built-in website, SimplePractice says more about that public-site work.1 If you need 24/7 phone and email support and a client portal workflow, TherapyNotes says more about those pieces.45
SimplePractice vs TherapyNotes
SimplePractice is the better fit if you want your EHR to include a public website builder; TherapyNotes is the better fit if you want behavioral-health EHR features with 24/7 phone and email support, free data import, TherapySearch profiles and a custom client portal.145
SimplePractice describes a HIPAA-compliant website builder included at no added cost with all plans, with a SimplePractice domain or custom domain, page-title editing and page-description editing.1 TherapyNotes describes a complete practice management system for behavioral health, with TherapyPortal, TherapySearch profiles, telehealth, billing, documentation, scheduling, secure messaging and a mobile companion app.45
The choice turns on the job you need the system to do. If the website is part of the purchase, SimplePractice gives you more public-site controls on its own pages.1 If support, import and behavioral-health workflow are higher on your list, TherapyNotes states that every plan includes 24/7 phone and email support, free client data import from another EMR, unlimited clients, appointments and notes, and free TherapySearch profiles.4
Is SimplePractice or TherapyNotes better for getting found?
SimplePractice gives you more stated tools for a public website and search engine optimization settings; TherapyNotes gives you free TherapySearch profiles but doesn’t describe a public website builder on its site.145 Neither company describes Google listing work, directory cleanup outside its own network, or AI assistant checks.145
Getting found has more parts than a website. A therapy practice usually needs a public site, a Google Business Profile (the free listing that shows in Maps and local results), directory profiles, matching name-address-phone details, and pages that answer local searches. Google says local results are mainly based on relevance, distance and popularity.7
Search engine optimization (SEO) is work that helps search engines discover and understand content; Google says it can be helpful when applied to people-first content.9 SimplePractice states that its website builder is optimized for SEO and online marketing, mobile-optimized, and includes the option to set up a custom domain or publish with a SimplePractice domain.1 It also states that you can edit the page title and customize the page description.1
TherapyNotes states that every plan includes free TherapySearch profiles, and its feature page describes TherapySearch as free clinician and practice listings.45 TherapyNotes also describes TherapyPortal as practice-branded, with paperless intakes, customizable form templates, self-service scheduling and online bill pay.5
“Online reviews and ratings are used by some service users to inform choice of provider or treatment while providers tend to be concerned about the validity and representativeness of feedback.”
That review finding fits what therapists see in practice: reviews and profile content can affect whether a potential client keeps looking. Google says reviews show next to a Business Profile in Maps and Search, and it prohibits incentives in exchange for reviews.8 Check your own board rules before asking clients for reviews or using testimonials, because mental health advertising rules vary by license and state.
Structured data is code that labels practice facts for search engines and AI assistants. In Daylight’s October 2026 scan of 227 US therapy practices, 73.5% described the practice in structured data that search engines and AI assistants can read, while 9.6% marked up their FAQ as structured data.6
Figure 1. Visibility checks therapy practices pass
Show the numbers
| Practices passing check (% of practices) | |
|---|---|
| Have a Google Business Profile we could find | 84.6% |
| Show the same name, phone and address across the web | 76.2% |
| Have a separate page for each condition they treat | 70.5% |
| Have a page for each area they serve | 69.2% |
| Found on Psychology Today by our directory search | 40.5% |
| Have a website that loads fast on a phone | 34.3% |
| Mark up their FAQ as structured data | 9.6% |
What will clients see?
Clients can see a SimplePractice website built and edited from your account, plus Therapy Finder and Client Portal connections.1 With TherapyNotes, clients can use TherapyPortal for appointments, forms, messages, telehealth and bill pay, and may find you through TherapySearch profiles.45
SimplePractice’s website builder lets you introduce yourself, enable online appointment requests, provide contact information, list specialty information and add links.1 Its page states you can add and remove sections, choose color schemes and styling, upload custom photos and images, edit text and descriptions, and preview before publishing.1
For look and feel, SimplePractice describes layouts and editable sections, but its page doesn’t say whether its sites start from a template.1 TherapyNotes doesn’t state that it offers a public website builder; its client-facing experience is described through TherapyPortal and TherapySearch.45
TherapyPortal gives clients secure access to appointments, forms and messages, and its listed features include a practice-branded client portal, paperless intakes, customizable form templates, self-service scheduling and online bill pay.5 TherapySearch is described as free clinician and practice listings.5
“Many individuals with disabilities or a chronic illness, report feeling frustrated, overwhelmed, and confused using the Internet.”
That finding is especially relevant if your practice serves people with serious mental illness, disabilities or chronic illness, which were the populations discussed in the study.11 Your site or portal should reduce effort by saying what you help with, who you see, your fee or insurance details, your license state, whether you’re taking new clients and what happens after someone reaches out.
In Daylight’s October 2026 scan of 227 US therapy practices, only 11.4% said whether they were accepting new clients, and only 5.5% said how quickly they reply to enquiries.6 Those two facts can save a potential client from filling out a form that goes nowhere.
| Client question | Why it belongs on the page | Where to check |
|---|---|---|
| Do you help with my concern? | Clients often search by condition or situation. | Website service pages, Therapy Finder, TherapySearch |
| Can I see you in my state? | Telehealth rules vary, so check your licensing board’s rules for every state where you see clients. | Website, profile, portal intake wording |
| What will it cost? | Fees and insurance affect whether a client contacts you. | Fees page, portal, directory profiles |
| Are you taking new clients? | This reduces dead-end inquiries. | Website home page, profile, booking page |
| How do I start? | A clear next step lowers friction. | Appointment request, self-scheduling or contact link |
SimplePractice vs TherapyNotes cost
SimplePractice lists solo plans at $49, $79 and $99 per month, with temporary 50% discounts for 3 months and a $20 annual AMA CPT code fee described in its FAQ.23 TherapyNotes lists Solo at $69 per month and Group at $89 per month for the first clinician plus $60 per additional clinician.4
SimplePractice’s pricing page shows Starter at $49 per month, Essential at $79 per month and Plus at $99 per month for solo practice, with a 50% discount for 3 months if you begin a paid account in 7 days.2 Its FAQ says there are no contracts, setup fees, upfront fees or cancellation fees, and that some states require sales tax.3
TherapyNotes lists Solo at $69 per month for one user, Group at $89 per month for the first clinician and $60 per month per additional clinician, and Enterprise for 20+ users at $89 per month for the first clinician and $60 per month per additional clinician.4 TherapyNotes also states there is a free 30-day trial, no signup fee, no long-term contract and no credit card required.4
“You can change or cancel your plan anytime, and there are no contracts, setup fees, upfront fees, or cancellation fees.”
Figure 2. First-year subscription cost for one clinician
Show the numbers
| First-year subscription cost ($ per first year) | |
|---|---|
| SimplePractice Starter | $588 |
| SimplePractice Essential | $948 |
| SimplePractice Plus | $1,188 |
| TherapyNotes Solo | $828 |
The chart uses subscription price only, so it doesn’t include add-ons, claim fees, payment processing or taxes. SimplePractice’s FAQ separately describes an annual $20 fee for AMA CPT codes, billed yearly in December.3
Add-ons can change the monthly comparison. SimplePractice lists Care Aide at $59 per month for the account owner after a free 30 days, Note Taker at $35 per month after a free 30 days, ePrescribe at $49 per month plus a one-time $89 setup fee, and Insurance Navigator at $1.79 per claim after a free 30 days.2 TherapyNotes lists Premium Telehealth at $15 per month per clinician, TherapyFuel at $40 per month per clinician, ePrescribe at $65 per month per prescriber, MIPS Reporting at $359 per year per clinician, and electronic billing charges by claim, ERA and eligibility request.4
Which is simpler to change and start using?
SimplePractice states more controls for public website edits, including sections, colors, photos, text, title and description controls.1 TherapyNotes states more included migration and support help, including free client data import and 24/7 phone and email support.4
SimplePractice states that its website can be created in minutes, pre-populated with information already in your account, and synced so changes to practice details also update in Client Portal.1 Its FAQ states you can sign up for a free 30-day trial with no credit card required, and that your work will be saved if you sign up for a paid subscription.3
TherapyNotes states that every plan includes a free 30-day trial, free client data import from another EMR, 24/7 phone and email support, unlimited file storage, automatic software updates and secure backups.4 Its feature page also describes 24/7 support by phone and email.5
- Test the public first impression. Open the website, Therapy Finder profile, TherapySearch profile or portal page on your phone. Check whether a new client can tell what you treat, where you practice, how to start and what it costs.
- Test one real change. Change a fee sentence, a specialty, a photo or a scheduling instruction. The right tool is the one you’ll actually keep current.
- Test support before you migrate. Ask the kind of question you’ll need answered on a busy Tuesday, such as moving records, changing reminders, editing portal forms or adding a clinician.
- Ask to see migration before you move records. Before moving protected client data, ask each vendor to demonstrate the migration path, who does the work, what you must export, and how you’ll verify the result.
Who should choose SimplePractice and who should choose TherapyNotes?
Choose SimplePractice when an included public website and connected Therapy Finder profile are central to your setup.1 Choose TherapyNotes when 24/7 phone and email support, free data import, TherapySearch profiles and TherapyPortal workflow are central to your setup.45
Choose SimplePractice if
- You want your EHR subscription to include a HIPAA-compliant website builder at no added cost with all plans.1
- You want to manage the public site yourself, including sections, color schemes, styling, custom photos, text, descriptions, links, page title and page description.1
- You want a lower stated entry price in this comparison, since SimplePractice Starter is $49 per month and TherapyNotes Solo is $69 per month.24
- You want Therapy Finder tied into the website and appointment request flow described on SimplePractice’s website builder page.1
Choose TherapyNotes if
- You want 24/7 phone and email support included with every plan.4
- You are switching from another EMR and want free client data import included with every plan.4
- You want a behavioral-health EHR page set that emphasizes scheduling, billing, documentation, secure messaging, telehealth, outcome measures and client engagement.5
- You want free TherapySearch clinician and practice listings plus a custom client portal in the EHR plan.45
For group practices, compare the actual roster. A two-clinician SimplePractice Plus group, using the stated $99 first practitioner price and $74 additional practitioner price, is $173 per month before add-ons.2 A two-clinician TherapyNotes Group account, using the stated $89 first clinician price and $60 additional clinician price, is $149 per month before add-ons.4
Where Daylight fits
Daylight isn’t an EHR, so it doesn’t replace SimplePractice or TherapyNotes. It fits when you need the public visibility layer around either choice: your website, Google listing, directory profiles and AI assistant answers.12131415
Whichever EHR you choose, the public work still has to be done. It builds or improves the site around the searches people near you use, with pages for each service and each area you serve, page titles and descriptions, structured data, fast pages and a monthly check of searches and AI answers.1215 You can see the starting point with the Free report on how your practice shows up online.
It also checks your Google listing and writes the description, categories and services, then you can add it as a Manager or copy the changes yourself.13 For therapy practices, it checks directories such as Psychology Today, Headway, Grow, Alma, Zencare, TherapyDen and insurer directories, and it shows what is missing on each profile.14
Choose Daylight alongside either EHR if you want the website, Google listing, directories and AI-answer work handled as one visibility plan.12131415 It costs $5 for the first month and $39 per month after that, and the price is the same whether it builds a new site or writes improvements for your current site.1617 See How it works and pricing.
Key takeaways
- SimplePractice says more about public website creation and SEO controls; TherapyNotes says more about included support, data import and behavioral-health workflow.
- Neither company’s pages describe the full outside visibility job: Google listing work, directory consistency outside its own network, and AI assistant checks.
- The lower stated SimplePractice solo entry plan is $49 per month, while TherapyNotes Solo is $69 per month; add-ons and group seats can change the real monthly cost.24
- A client-facing page should answer cost, fit, location, licensure, availability and next step before the client reaches the portal.
- If you rely on Google or AI assistants for new clients, keep a separate visibility plan around either EHR.
Frequently asked questions
Does SimplePractice include a website?
Does TherapyNotes include a website builder?
Is TherapyPortal for clients or clinicians?
Can patients use TherapyNotes?
Does either platform replace a Google Business Profile?
How we researched this
This comparison was researched from SimplePractice’s website builder, pricing and FAQ pages and TherapyNotes’s pricing and behavioral health EHR pages, all treated as current in November 2026.12345 Prices use stated regular monthly prices, not temporary discounts; the annual chart multiplies monthly price by 12.24 Visibility context uses Daylight’s October 2026 scan of 227 US therapy practices, Google’s Business Profile and Search guidance, and peer-reviewed research on online feedback and web use in health contexts.67891011
This comparison is written by Daylight, which offers a related service and appears in it once as a third option. Every fact about SimplePractice and TherapyNotes links to the page of theirs it comes from. If something here is out of date or wrong, write to hello@dylt.ai and we'll correct it.
References
- SimplePractice. SimplePractice: HIPAA-Compliant Website Builder. SimplePractice, 2026. simplepractice.com (read November 3, 2026) ↩
- SimplePractice. SimplePractice: SimplePractice EHR Pricing and Plans. SimplePractice, 2026. simplepractice.com (read November 3, 2026) ↩
- SimplePractice. SimplePractice: Frequently Asked Questions (FAQs). SimplePractice, 2026. simplepractice.com (read November 3, 2026) ↩
- TherapyNotes. TherapyNotes: Pricing Plans. TherapyNotes, 2026. therapynotes.com (read November 3, 2026) ↩
- TherapyNotes. TherapyNotes: Behavioral Health EHR/EMR. TherapyNotes, 2026. therapynotes.com (read November 3, 2026) ↩
- Daylight. Daylight practice visibility study, October 2026. Daylight research, 2026. dylt.ai ↩
- Google. Tips to improve your local ranking on Google - Google Business Profile Help. Google. support.google.com ↩
- Google. Tips to get more reviews - Google Business Profile Help. Google. support.google.com ↩
- Google Search Central. Creating Helpful, Reliable, People-First Content. Google Search Central. developers.google.com ↩
- Anne-Marie R. Boylan, Veronika Williams, john a. powell. Online patient feedback: a scoping review and stakeholder consultation to guide health policy. Journal of Health Services Research & Policy, 2019. doi:10.1177/1355819619870837 ↩
- Zlatina Kostova, Len Levin, Mahima Sindhu, et al.. Implementing an Online Health Information Platform for People With Serious Mental Illness. The Journal of the American Medical Association (JAMA) Network (American Medical Association), 2019. doi:10.13028/zbky-pd18 ↩
- Daylight. How do you help me show up on Google and in AI answers?. Daylight help center, 2026. dylt.ai ↩
- Daylight. How do you help with my Google listing?. Daylight help center, 2026. dylt.ai ↩
- Daylight. What do I need to do on directories and listing sites?. Daylight help center, 2026. dylt.ai ↩
- Daylight. What is the monthly check?. Daylight help center, 2026. dylt.ai ↩
- Daylight. How much does Daylight cost?. Daylight help center, 2026. dylt.ai ↩
- Daylight. Should I get a new website or keep my own?. Daylight help center, 2026. dylt.ai ↩