14 directories · Checked 5 November 2026
The best therapist directories, and what they cost
Clients look for a therapist in a few places: Psychology Today, the insurance networks, a handful of specialist directories, and Google. Here's what each one is, how it's paid for, and how to choose.
Our free check finds the profiles you have and whether they match your website.
Psychology TodayFound, matches your siteGoogle Business ProfileFound, no link to your site!
HeadwayFound, matches your site
AlmaNot found–
Grow TherapyFound, old phone number!
At a glance
| Directory | How it's paid for |
|---|---|
| Psychology Today | Monthly subscription |
| Free | |
| Paid through insurance | |
| Alma | Monthly membership |
| Grow Therapy | Paid through insurance |
 Rula | Paid through insurance |
 SonderMind | Paid through insurance |
 Zencare | Subscription plus setup fee |
 TherapyDen | Free profile, paid premium |
 GoodTherapy | Monthly membership |
 Open Path Collective | Free for therapists |
 Therapy for Black Girls | Monthly subscription |
 Inclusive Therapists | Subscription, with a free trial |
 Mental Health Match | Subscription after a free trial |
Each one, and why it matters
1
Psychology Today
Where many clients start, filtering by what they need help with, insurance and whether you see people online.
A therapist directory where clients filter by concern, insurance, location and whether you see people online.
Monthly subscriptionGo to Psychology Today$29.95 a month, no contract. Their page, checked 5 November 2026
2
Google Business Profile
Clients searching “therapist near me” see the map first. Online-only practices aren't eligible for a listing.
Google's own listing, which puts a business on Google Search and Google Maps.
Free: Google says creating a Business Profile and listing your business on Google is free. Their page, checked 5 November 2026
3
Headway
Clients search it for therapists in network with their insurance. It suits practices that take insurance.
An insurance credentialing and billing network that also lists you in its client search.
Paid through insuranceGo to Headway4
Alma
Another network clients search by plan, with a membership for the practice tools.
A membership for private-practice clinicians with insurance credentialing, billing tools and a listing in Alma's client directory.
Monthly membershipGo to Alma5
Grow Therapy
Clients book through it with their insurance. It suits a practice with open hours to fill.
An insurance credentialing and billing network with a marketplace where clients search and book.
Paid through insuranceGo to Grow TherapyGrow says it has no fees or minimum visit requirements; you're paid at its contracted insurance rates. Their page, checked 5 November 2026
6
Rula
Matches insured clients to therapists who work by video.
An insurance-based telehealth network that credentials you and markets your profile to its insurance partners' members.
Paid through insuranceGo to RulaRula says joining and using it is completely free, with no minimum hours. Their page, checked 5 November 2026
7
SonderMind
Matches clients to therapists in its insurance network.
An insurance network that credentials you, handles billing and matches clients to you.
Paid through insuranceGo to SonderMind8
Zencare
A smaller, vetted directory where the video lets clients hear you before they reach out.
A vetted directory with professionally shot photos and a video on each profile.
Subscription plus setup feeGo to Zencare9
TherapyDen
A free profile gives you one more page about your practice online; premium adds more visibility.
A directory with a free profile and an optional premium tier.
Free profile, paid premiumGo to TherapyDen10
GoodTherapy
A long-standing directory whose higher tiers add continuing education.
A directory membership with tiers that add continuing education and practice tools.
Monthly membershipGo to GoodTherapy11
Open Path Collective
For practices that keep some sliding-scale spots open.
A nonprofit sliding-scale network: therapists agree to see its members at a set reduced rate.
Free for therapistsGo to Open Path CollectiveNo fees for therapists; you agree to its reduced session rates for members. Their page, checked 5 November 2026
12
Therapy for Black Girls
Where Black women look for a therapist who understands their experience.
A directory of therapists who serve Black women and girls, tied to its podcast and community.
Monthly subscriptionGo to Therapy for Black Girls$25 a month per listing, or $300 a year. Their page, checked 5 November 2026
13
Inclusive Therapists
Where clients look for culturally responsive, identity-affirming care.
A directory for culturally responsive, social-justice-oriented care.
Subscription, with a free trialGo to Inclusive Therapists14
Mental Health Match
Clients take a short survey and see a few matched therapists.
A matching directory: clients answer a short survey and see a handful of matched therapists.
Subscription after a free trialGo to Mental Health Match
What each directory is and costs comes from its own pages, checked 5 November 2026. Prices change: check the directory's page before you sign up. We aren't paid by any of them.
What to fill in on every profile
- The same name, address and phone as your websiteGoogle, Apple and AI assistants compare them; when they disagree, clients can end up with an old number.0
- A link to your websiteIt sends people to the page that says the most about you, and it ties the profile to you.1
- What you offer, in your own wordsThe concerns you help with, so you show up when someone filters or searches for them.2
- Hours and photosCurrent hours, including holidays, and real photos of your place or your work.3
Your questions, answered.
For most private practices it's the directory clients use most, and a complete profile with a clear statement, your specialties and your insurance gives them a reason to reach out. It works best when the profile links to your own website.
Insurance networks like Headway, Alma, Grow, Rula and SonderMind, which also bring clients; specialist directories like Therapy for Black Girls and Inclusive Therapists; and smaller ones like Zencare and TherapyDen. Which suits you depends on whether you take insurance and who you serve.
Start with Psychology Today and your Google listing, then add the one or two that fit how you work: an insurance network if you take insurance, a specialist directory if it matches who you serve. Keep every profile matching your website.
Each network has its own terms, so read them before joining more than one. Your report shows which directory profiles we found for your practice.
Directories for other businesses
- Every business
- Med spas
- Home services
- Medical practices
- Salons, spas and gyms
- Restaurants
- Auto repair shops
Want to see how you show up everywhere at once? Try our free tools.