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8 directories · Checked 5 November 2026

Where homeowners find a pro

Homeowners look for contractors, cleaners, plumbers and painters on the map, on lead marketplaces like Angi and Thumbtack, and by asking neighbors. Here's each place, what it costs, and which are worth paying for.

Our free check finds the profiles you have and whether they match your website.

Example
Your listingsExample
  • Google Business ProfileFound, matches your site
  • AngiFound, no link to your site!
  • ThumbtackFound, matches your site
  • HouzzNot found–
  • NextdoorFound, old phone number!
Found by the free check

At a glance

Where homeowners find a pro: each directory and how it's paid for
DirectoryHow it's paid for
Google Business ProfileFree
AngiPay per lead
ThumbtackPay per lead
HouzzFree profile, paid software
NextdoorFree, with paid ads
YelpFree page, paid ads
Better Business BureauFree profile, paid accreditation
Yellow PagesFree, with paid upgrades

Each one, and why it matters

  1. 1

    Google Business Profile

    For an urgent job, people call from the map, usually one of the first few names.

    Google's own listing, which puts a business on Google Search and Google Maps.

    Free: Google says creating a Business Profile and listing your business on Google is free. Their page, checked 5 November 2026

  2. 2

    Angi

    Homeowners compare pros there for jobs that can wait a day, and read their reviews.

    A home-services marketplace where homeowners request jobs and pros pay for matched leads.

    Pay per leadGo to Angi
  3. 3

    Thumbtack

    People describe a job there and choose from the pros who respond.

    A marketplace where customers describe a job and local pros pay for the leads they choose to receive.

    Pay per leadGo to Thumbtack
  4. 4

    Houzz

    Homeowners planning a remodel browse pros' past projects there.

    A home design and remodeling site with a free directory of pros; Houzz Pro is its paid software.

    Free profile, paid softwareGo to Houzz
  5. 5

    Nextdoor

    Neighbors ask there for a pro they trust, and recommend the ones they've used.

    A free Business Page on the neighborhood network, where neighbors recommend local businesses.

    Free, with paid adsGo to Nextdoor
  6. 6

    Yelp

    Many people read a pro's reviews there before letting them into their home.

    A review site where customers find, review and message local businesses.

    Free page, paid adsGo to Yelp

    Business Page free; Yelp Ads from $150 a month; Upgrade Package $180 a month. Their page, checked 5 November 2026

  7. 7

    Better Business Bureau

    Some homeowners check it before hiring for a bigger job.

    A nonprofit that publishes a free profile with a rating and complaint history for any business. Accreditation, the seal, is a separate paid program.

    Free profile, paid accreditationGo to Better Business Bureau
  8. 8

    Yellow Pages

    A free basic listing that costs nothing to keep accurate.

    The online directory, now run by Thryv, with a free basic listing.

    Free, with paid upgradesGo to Yellow Pages

What each directory is and costs comes from its own pages, checked 5 November 2026. Prices change: check the directory's page before you sign up. We aren't paid by any of them.

What to fill in on every profile

  • The same name, address and phone as your websiteGoogle, Apple and AI assistants compare them; when they disagree, customers can end up with an old number.0
  • A link to your websiteIt sends people to the page that says the most about you, and it ties the profile to you.1
  • What you offer, in your own wordsThe services you offer, so you show up when someone filters or searches for them.2
  • Hours and photosCurrent hours, including holidays, and real photos of your place or your work.3
On your website(555) 010-2233Angi(555) 010-2233Thumbtack(555) 010-4471!One of these doesn't match · Example

Your questions, answered.

  • Both charge for leads rather than for the listing, so they cost what you choose to spend. They suit a business that can answer quickly and wants more jobs; your Google listing and reviews do more for people who already know your name.

  • Google Business Profile, a Nextdoor Business Page, a Yelp page, a BBB profile, a free Houzz profile and a basic Yellow Pages listing cost nothing to claim.

  • No. BBB publishes a free profile for businesses whether or not they pay. Accreditation, which adds the BBB seal, is the paid program.

  • The same business name, address or service area, and phone as your website, your services, your hours, photos of your work, and a link to your site.

Directories for other businesses

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