Our research
We look at what local businesses show on Google Maps, on their websites and in ChatGPT's answers, one trade at a time. Every figure comes with how many businesses it's based on.
· 320 businesses · 41 figures
What 320 cleaning services on Google get right, and miss
- 94%
- of ChatGPT's picks weren't in Google's top 3 for the same search
- 1.8×
- as many Google reviews for the businesses in Maps' top 3 as for the ones below them
· 227 practices · 26 figures
What 227 therapy practices on Google get right, and miss
- 89%
- don't say whether they're taking new clients
- 66%
- have a site that's slow to load on a phone
How we run them
Each study starts from what a customer sees: the businesses Google shows for a trade's main search in cities across the US. We read what their listings and websites show, ask ChatGPT the same question a customer would, and publish only totals, so no business is named or identifiable. A new study comes out every week.
You're welcome to quote any figure with a link to its study. Questions about a method go to the Daylight Editorial Team.